BRAND / EC
MGH by Keisuke Honda
Joined the lifestyle brand founded by the former Japan international footballer at its earliest stage — from product planning to the official store and operations.
Business side
Product planning and service planning alongside the founder, then requirements, WBS and schedule management. Athletes tend to think in images rather than specifications, so a large part of my job was converting an intent into something a designer and a developer could actually build to, without losing what made it interesting.
Build
Shopify storefront in Liquid and SCSS, plus campaign sites and landing pages. UI/UX direction with the designer, SEO, and coordination with the back-office team on customer and revenue operations.
What it took
Specs changed often, which is normal at this stage. I sat between the business and the system and made the call each time on what to absorb and what to push back on, so the launch date held. The store hit its revenue target in its first month.
Team and what is next
A team of about eight, with two on development. I am now designing the next product release and an internal system with AI-driven automation.
Get in touch at any stage of your project.